Privacy Policy

An overview of data protection

Our contact details can be found in the Site Notice. If you have any questions about our privacy policy, please contact

The privacy policy applies to all websites of Eturnity AG. For foreign websites to which there is a link from this website, we do not grant compliance with this Privacy Policy.

In the following, we would like to give you an overview of where data is collected and how it is handled.

General remarks on data protection

As part of our activity, data is collected and stored in various places, through various programs and services. This happens, for example, if you use the contact form, or if Google Analytics stores your IP address in order to generate an aggregated output of the user behavior on this website. We will discuss the various “data collectors” in more detail below.

Collection, purpose, storage and deletion of personal data

Personal data and their recording

We naturally handle all of our data carefully but with regard to the GDPR, personal data are of particular relevance. These include name, address, telephone number etc. but also your IP address and possibly even user name. Hence, anything that can carry personally identifiable information.

On the other hand, data that points to a company or organization are not included.

When passing on your information on our website, for example via the contact form or the comments function etc., please pay attention to the information you wish to transmit: For example, do not write any sensitive data in the comments function or do not provide us with any critical data through the contact form.

Purpose of data processing

Data processing serves various purposes, which will be discussed in detail below.

In principle, we use the data to manage customer care and order completion, to provide our offers and services online and to improve them. Likewise, data is used as part of our marketing.

Data processing by third parties

As part of our online offering and to improve user experience, for instance, we use several third-party content providers to provide content or services on the website, such as videos, fonts etc. These third-party editors process your IP address to ensure that the content on our website is displayed correctly. The various instances will be discussed individually below.

In some cases, these instances are located in countries outside Switzerland or even the EU. However, we make sure that the data protection requirements are met.

In addition, third-party service providers may set cookies or pixel tags that allow them to process information such as user behavior, and possibly link it to information from other sources. Detailed information can be found in the following points.

By way of exception, data may be passed on to third parties if this is necessary to pursue our claims or if there is a legal obligation.

Cancellation and revocation

The data collected will be either deleted for specific purposes or stored until further notice, unless they are subject to the retention obligation. Details on the deletion request and storage can be found below under the respective points.

You are welcome to contact for information and deletion requests.

What are cookies in general?

On this website cookies can be set. Cookies are small text files that are permanently or temporarily stored on your computer when you visit this website. The purpose of cookies is, in particular, to analyze the use of this website for statistical evaluation and continuous improvement. The optimization of the user experience may also be part of it (for example, saving your selection in the shop).

In your browser, you can partially or completely disable cookies in the settings at any time. If cookies are disabled, you may not be able to access all features of this website.

For more information about the individual cookies, please refer to the respective paragraphs.

Contacting Eturnity AG

Our website offers various possibilities to contact us, such as forms or the comments function.

Your information will be stored and used to handle your request, but also processed for further customer relationship. Additionally, the data are stored for internal purposes (e.g. evaluation, tracking and documentation) and any further contact (for further customer support, follow-up, obtaining evaluations etc.). For internal purposes, therefore, these data are stored even after termination of the cooperation until explicit revocation. We also reserve the right to save notes on explicitly unwelcome initiations of contact in order to prevent them.

Please do not share any information that you do not want us or others to receive (especially with regards to public commenting!). Therefore, please refrain from sending sensitive data, such as credit card information, via e-mail or contact form and use the telephone instead.

If you do not wish to use any type of form or e-mail, you can call us at +41 81 511 64 64.

If certain information should be deleted, please contact us directly via

Your data will be stored in various places (e.g. e-mail program, website, backup, CRM system) and securely stored on with our Hoster Novatrend in Switzerland.

We work together with third parties who send us the data of persons who have online requests for offers via corresponding forms (so-called “leads”). The information and provisions of this privacy statement on data protection also apply to these “leads”. These “leads” will be passed on to third parties for a fee for the purpose of sending the requested offer to the holder of the data. On request, we will inform you of the persons to whom we have passed on these data. However, we assume no liability for the processing of the data by these third parties.

Contact form and e-mail

All information that you send us via the contact form or e-mail will be processed as described above. The data sent includes those that you submit in the mandatory and optional fields, as well as in the message field. In addition, your IP address may be saved.

Comments function

On the one hand, the comments function allows you to contact us, and on the other hand, lets you discuss and comment on individual blog posts.

In order to enhance the user experience, we ask for a username, which also allows recognition during long discussions. We do without an avatar picture.

In addition, we ask for your e-mail address to reduce fake requests on the one hand and to have a contact option on the other hand, for example, in the case of a potential customer contact or if we need to determine the person behind it for legal reasons. Besides, the IP address is saved.

Information provided in the comment field will be saved and, if necessary, published on the website. Particular attention should be taken not to publish any sensitive data. You are also welcome to use a fictitious username.

Your comments will be stored on our website and saved in backups. As an important part of the content, the comments are stored / published indefinitely. For deletion or change requests, please contact

If we recognize the need to establish contact in a comment (potential customer, other issues or questions / support / service), the information will be processed as described under “Contacting Eturnity AG”.

Videos and Vimeo

We include videos via Vimeo, a service by Vimeo Inc., LLC, 555 West 18th Street, New York, New York 10011, USA. Therefore a connection to Vimeos servers will be established and information, such as your IP adress, will be sent to and processed by Vimeo.

Information about which data this service processes can be found under:

Google services & privacy

This website uses various services provided by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

Below is an overview of the most important pages concerning the privacy of Google products regarding:

Please also check the privacy settings of your own Google Account – here you have the possibility to inform Google exactly what data it is allowed to collect once you sign in with your Google Account.

Google Analytics

What data does Google Analytics record?

This website uses Google Analytics. Google Analytics uses cookies. The information generated by the cookie about your use of this website (including your IP address) is transmitted to and stored by Google on servers in the United States.

Google will use this information to evaluate your use of the website, to compile reports on website activity for website operators, and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties if required by law or as far as third parties process this data on behalf of Google.

Google will never associate your IP address with other Google data. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above (Google Analytics Terms).

Possibly personal data will be deleted or anonymized after 14 months.

Under the following link you will find various information on data protection at Google.

IP masking / anonymization

As website operators, we have also initiated the anonymization of your IP. Thanks to IP masking, your IP address is altered so that no personally identifiable information can be gathered. This way, all other data such as location etc. can be recorded, so that they do not permit any inference as to your person without IP address.

We use the aggregated, anonymized data from Google Analytics, for example, to improve website performance or to evaluate our marketing activities.

How to prevent Google tracking: Browser Add-on

If you do not wish to be tracked on this or other websites via Google Analytics, you can download an add-on for various browsers at

Learn more about using this add-on at

Goolge Ads, Adsense and Remarketing

Google Ads

As part of our marketing activities we use Google Ads to show internet users different sorts of advertisements. We don`t store or process personal data – more details about advertising with Google.

Depending on the advertisement, cookies can be set when visiting our or third party websites and can be used to improve the ad display (see « Remarketing » below).


This website uses remarketing functionalities by Google. Thanks to remarketing, we can show website visitors interest-based and hence more efficient ads. While visiting our website, your browser sets a cookie (definition above), so that Google recognizes you when visiting another website that belongs to Googles advertising network. On these websites Google may display ads, referring to previous visited websites, that uses remarkting.

These cookies can also be set by third parties such as Doubleclick.

Google stores and processes serveral informatios, for example your browser, prevoius visited pages or your IP adress. Google may combine this collected data with information from other sources. As long as there is no explicit permission, Google only uses anonymised data. Find more information about this and how to deactivate interest-based advertising under:

Google Fonts

The website uses Google fonts. In order to integrate the fonts used, when the website is accessed, a connection is made to the Google server that returns the correct font.

The connection allows Google to retrieve and process certain data. Information can be found on the following pages:


We include videos from YouTube. Information about which data this service processes can be found under:

We take care to include the videos with the advanced privacy feature.

Social media and privacy

At the present time, social media channels such as Facebook, Twitter, Instagram & Co. are important in areas such as marketing & analytics, customer acquisition, customer care and service. We therefore rely on the offers of various social networks.

With each interaction (see below for details) with the social media channels, the privacy policies of the respective operators must be followed, the most important ones being:

There you will also find information on privacy settings of the respective accounts.

Some social media networks record a variety of information as long as you are logged in as a user, for example, which websites are accessed. Details can be found in the individual privacy policy and terms of use of the respective social network. If you want to prevent this,

please check your privacy settings of the respective operator. You can also log out of the network and delete its cookies.

Social media on our websites

On our web pages you will find various places where you can interact with social media channels and, for example, share content.

If you use the share features and especially if you are logged in with your account of the respective social media channel, various information will be sent to the operator of the channel or be tapped from it and linked to your user account. The third parties may also set cookies.

Please refer to the respective privacy policy and settings (see above). Please keep in mind that the social networks can, for instance, track your browsing behavior as long as you are logged in.

Communication on social media channels

In the context of marketing measures, customer loyalty and customer service, there is also communication and possibly data exchange taking place on various social networks, such as on our Facebook page.

Again, the privacy policies of each channel apply (see above for details). In terms of your privacy, we ask that you do not submit any sensitive information to us through these channels (for example, in a comment), as we have no control over how the individual networks handle this data. We will gladly contact you directly by e-mail or by phone.

If you provide us with information about you and your concerns (e.g. names, contact details etc.) within the social networks that are relevant to us and our business activities (for example, to establish contact and initiate a customer relationship, support inquiries etc.), we process these as described under the point “Contacting Eturnity AG”.

Facebook Pixel, Custom Audiences and Facebook Conversion

 The controller uses the so-called “Facebook pixel” of the social network Facebook on this website/app for the purpose of analysing, optimising and economically operating the online offer.

The operator of this service is Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law. (

With the help of the Facebook pixel, it is possible for Facebook to determine the visitors of the online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, the Facebook pixel is used to display the Facebook ads placed by the responsible person only to those Facebook users who have also shown an interest in this online offer or who have certain characteristics (e.g. interests in certain topics or products, which are determined on the basis of the websites visited) that the responsible person transmits to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, it is also ensured that the Facebook ads of the responsible person correspond to the potential interest of the users and do not have a harassing effect. Furthermore, the effectiveness of the Facebook ads can be evaluated for statistical and market research purposes by tracking whether users were redirected to the Eturnity AG website after clicking on a Facebook ad (so-called “conversion”).

The processing of data by Facebook takes place within the framework of Facebook’s data use policy. Accordingly, general information on the display of Facebook ads can be found in Facebook’s data usage policy: Specific information and details about the Facebook Pixel and how it works can be found in Facebook’s help section:

You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To adjust which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

You may further object to the use of cookies used for reach measurement and advertising purposes via the Network Advertising Initiative opt-out page ( and additionally the US website ( or the European website (

LinkedIn Conversion Tracking and Insight Tags

Our website uses the analysis and conversion tracking options of the platform LinkedIn Inc. (2029 Stierlin Ct, Mountain View, CA 94043, USA) are used. This gives us the opportunity to show you more relevant advertising and information based on your interests.

In addition, we receive anonymous and aggregated reports from LinkedIn about display activity and information about the use of our website. LinkedIn uses a Javascript code (Insight tag) for this purpose, which places a cookie on your system or uses a pixel. The LinkedIn Insight tag collects the following data about the use of our website: URL, referrer URL, IP address, device and browser properties, timestamp, page views.

If you do not want your user behaviour to be analysable in connection with LinkedIn ads, you can set an opt-out cookie under the following link:

Alternatively, you can prevent the evaluation of your user behaviour by making the appropriate cookie setting in your browser.

Further information on LinkedIn’s data protection can be found at the following link:
The use of the LinkedIn plugin is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in ensuring the greatest possible visibility in social media.

Newsletter data

 To send the newsletter, the responsible person requires an e-mail address. Verification of the specified e-mail address in the double opt-in procedure is necessary and signifies consent to receive the newsletter. Additional data is not collected or is voluntary. The data is used exclusively for sending the newsletter.

The data provided when registering for the newsletter will be processed exclusively on the basis of your consent (Art. 6 para. 1 p. 1 lit. a DSGVO). You may revoke your consent at any time. For the revocation, an informal message by e-mail or you unsubscribe via the “unsubscribe” link in the newsletter is sufficient. The legality of the data processing operations already carried out remains unaffected by the revocation.

Data entered to set up the subscription will be deleted in the event of unsubscription. If this data has been transmitted for other purposes and elsewhere, it will remain stored.

This website uses SendinBlue / Newsletter2Go for sending newsletters. The provider is SendinBlue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany. SendinBlue is a service with which the newsletter dispatch can be organised and analysed. The data you enter for the purpose of receiving newsletters (e.g. email address) is stored on SendinBlue’s servers.

Our newsletters sent with SendinBlue / Newsletter2Go allow us to analyse the behaviour of newsletter recipients. Among other things, we can analyse how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. All links in the email are so-called tracking links, with which your clicks can be counted.

If you do not want SendinBlue to analyse your email, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. Furthermore, you can also revoke your consent at any time with effect for the future by sending an e-mail to the address given in our imprint.

The data you provide us with for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of SendinBlue after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for our customer management) remain unaffected by this.

For more details, please refer to the data protection provisions of SendinBlue at: